How to Choose Your New Best Friend (The Wearable Kind, That Is)

Marilyn Monroe crooned it for us, “A kiss may be grand … but diamonds are a girl’s best friend.” Times have changed since the 1950’s, but the beauty of a sparkling piece of fine jewelry has not faded. There are so many options to choose from when it comes to jewelry; how is a girl to choose?

Start With a Reputable Retailer

As you research retailers in your area and online, make sure you start with a business that is accredited by the Better Business Bureau (BBB). Ask about any courses they have completed through the Gemological Institute of America or International School of Gemology. What is their level of adherence to grading gemstone principals?

Stay Away from Jewelry Scams

Spam emails that claim to offer “wholesale fine jewelry” should be ignored. Never buy sight unseen, no matter how good the deal may sound. There are many reputable jewelry professionals all across the country; with a little bit of research, you can find a retailer you are comfortable with who will be honest and fair in the dealings.

Shop for Your Style

When you are looking for the perfect piece of jewelry, you should stick with what you love. Do not make a purchase based on what is popular or what others say you should buy—instead, shop for your style. What do you really want in a ring? How does your sense of style translate to a great necklace or pair of earrings?

Stay Smart and Do Your Homework

Make sure you know the four “Cs” (color, clarity, cut, and carat) of diamond quality and understand the difference between a fine piece of jewelry and a costume piece. You should feel free to ask a jeweler questions and expect clear answers. If you sense any pressure or feel like your needs are not being met, move on to the next option.

Store Return and Exchange Policies

Before you decide to invest in any piece of jewelry, be familiar with the store’s policies concerning returns and exchanges. It may be that there are no issues after your purchase, but understanding what to do if something does happen is one way to protect yourself.

Square Cut or Pear-Shaped?

Whether you are in the market for pearls, diamonds, or sapphires in a necklace, ring, or earrings, shopping for fine jewelry should be fun. There is nothing like finding the perfect piece of jewelry for yourself or as a gift for someone you love. It may take a little bit of homework, but the effort will be worth it in the end.

When you approach your purchase with confidence and you partner with an experienced jewelry business like J.R. Jewelers, there is no limit to the great pieces of jewelry you can discover. No matter your style or budget, the perfect best friend is waiting for you today.